Delaware North Company’s move to take the iconic names used at Yosemite for over a century is coming upon the one-year anniversary. The park had to stop using the names on March 16, 2016. This is when the DNC concessionaire contract ended and Aramark took over.
The names in dispute are: Curry Village, Ahwahnee, Yosemite Lodge at the Falls and Badger Pass Ski Resort. Additionally, DNC trademarked any retail item that says “Yosemite National Park.” Really. TShirts etc. might now say “Yosemite – California” or “Yosemite – home of big trees.” Sheesh.
Both sides sued each other. Now the U.S. Court of Federal Claims in DC is involved. DNC tossed a legal maneuver onto the floor. They are saying that the way they came up with the $51M valuation of the trademarks is their intellectual property. The park is offering $3M. Did you know it only costs $300.00 to file for a trademark?
They said if their methodology were made public, then they would suffer in future bids to manage other parks. A trade secret.
Bad news …. the judge, Patricia Campbell-Smith, agreed. She said that Uniform Trade Secrets Act governed here and DNC was within their rights to withhold certain information.
Unrelated thought worth quoting: “Go real slow. You like it more and more . Take it as it comes. Specialize in havin’ fun.” – The Doors
Read “One Best Hike: Yosemite’s Half Dome